Shameless disruption - it's time for change

Shameless disruption - it's time for change

In an era where customer experience is paramount, every interaction a customer has with your business matters. Yet, despite advances in technology and marketing strategies, one critical touchpoint has remained stubbornly outdated: the on hold experience.

For years, businesses have relied on a static, one-size-fits-all approach to on hold marketing - a model that no longer meets the needs of modern consumers or the demands of a competitive marketplace. The time has come for the on hold marketing industry's business model to evolve, embracing innovation and customer-centricity to remain relevant and effective. Enter OHBOX. We are shamelessly disruptive and our journey is only just beginning.

Here are just some of our thoughts on the traditional on-hold industry

The traditional business model of the on hold marketing industry is based on standardized, pre-recorded messages and generic music loops. Don't get us wrong, we can offer this too, but our main concern is that this model inherently treats on hold time as a passive waiting period rather than an active opportunity for engagement.

Businesses who work with existing on hold marketing providers typically receive a set of canned scripts or music tracks that are rotated periodically. This approach lacks the dynamism and targeting that today’s consumers expect.

This static model fails to recognize that hold time is a critical touchpoint in the customer journey. As a result, business like yours miss out on opportunities to reinforce their brand, communicate important information, or even drive sales during these moments. The on hold marketing industry’s reliance on outdated practices not only limits its own growth potential but also holds back the businesses it serves. OHBOX is here to change all of that.

  • Changing customer needs x 2

We know that your customers' needs are changing but so are yours, as our customer. We expect that your customers' expectations have evolved dramatically in recent years, driven by advancements in digital technology and personalized marketing. Your customers now expect tailored experiences across all touchpoints, from the websites they visit to the emails they receive. Yet, the traditional on hold marketing industry has largely failed to keep pace with this shift. The generic, one-size-fits-all approach no longer resonates with customers who are used to being treated as individuals.

Similarly, you recognize the need to set your business apart. We know you are looking for the most cost effective, simple yet powerful solution for on hold marketing. And a solution that doesn't lock you into long term contracts because that just doesn't feel good. Well, here we are! OHBOX believes that every business deserves professional phone greetings irrespective of size, stage of growth or location. We provide real voices for real businesses.

  • The need for a data-driven approach

One of the key areas where the on-hold marketing industry’s business model needs to evolve is in the use of data. In today’s data-rich environment, we recognize that you may have access to a wealth of information about your customers, including their preferences, behaviors, and previous interactions. However, the traditional on hold marketing model does little to leverage this data. Most on hold messages remain static and unresponsive to the needs of the caller.

By adopting a data-driven approach, OHBOX can create more dynamic and targeted on hold experiences for your customers. This level of targeting not only enhances the customer experience but also increases the effectiveness of on hold marketing as a tool for driving engagement and sales conversions. Let's talk about how OHBOX professional script writers can use your data to provide your customers with professional phone greetings and messages that better reflect them and their needs (Check out BOX 3). 

    A call to innovate: redefining the on-hold experience for you and your customers

    The traditional on hold marketing industry is at a crossroads. Clinging to an outdated business model that no longer serves the needs of modern consumers is a recipe for obsolescence. To remain relevant and effective, the industry must evolve, embracing innovation and placing the customer at the center of its strategies. And when we say that, we mean you as our customer as well as your customers.

    This evolution requires a fundamental shift in how our industry operates, moving away from static, one-size-fits-all solutions toward dynamic, targeted, and data-driven approaches. By doing so, the on hold marketing industry can transform hold time from a frustrating necessity into a powerful tool for engagement, brand building, and revenue generation.

    The time for disruption is now, and OHBOX is leading the charge to redefine the on-hold experience and set a new standard for the future of customer interaction. And if you and your business want 'in', take a look at our range of subscription plans, pick the one that is right for you and let's get started. Shameless disruptors unite!

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