Why on-hold marketing matters

In this digital age, every touchpoint with a customer is a marketing opportunity. One often-overlooked yet impactful touchpoint is the on-hold experience. Traditionally seen as a necessary evil - a waiting period filled with boring, generic music or silence - on-hold marketing has evolved into a dynamic tool to improve your customers' experience and drive sales for your business. 

Integration with omnichannel strategies (omni - what?!)

On-hold marketing need no longer be an isolated touchpoint; it's increasingly integrated with broader omnichannel strategies. In plain English, supporting and connecting with other marketing activities your company is investing in. For example, posting about a new product deal or service on Facebook or LinkedIn? Add information about this into your on-hold greeting so that your callers know they're in the right place and those that haven't seen your posts don't miss out!

Businesses, just like yours, are now ensuring that the messages customers hear on-hold align with the content they see on websites, social media, and other communication channels. This consistency strengthens brand messaging and helps create a seamless experience across all customer interactions. 

Music as a branding tool

The choice of music during on-hold time has evolved from being a simple filler to a deliberate branding tool. Businesses now select or even compose music that reflects their brand's personality and values. This can create a more immersive experience, turning hold time into an opportunity to strengthen brand identity. OHBOX can offer your callers a range of music options - contact us today to learn more.

Let's get started

Innovation in on-hold marketing is transforming what was once a passive, often frustrating experience into an active and engaging part of your customers' journey. By embracing messaging specifically scripted by our writers, integrating with omnichannel strategies and using music as a branding tool your business can turn hold time into a powerful marketing tool. As these innovations continue to evolve, the on-hold experience will become an increasingly important touchpoint for building your customers' loyalty and enhancing brand perception.

And now it's simpler than ever with OHBOX Monthly Subscription Plans. What are you waiting for?